• Why Subaru

    • The Subaru Difference

    • Core technology

      Symmetrical All-Wheel Drive

    • Core technology

      Boxer Engine

    • Core technology

      Subaru Global Platform

    • Core technology

      EyeSight

    • Safety

    • STI

    Innovation. At the core of every Subaru.

    We follow our love of technology, so you’re free to follow your heart. With a passion for performance and unyielding commitment to safety, we make sure you’ll always drive comfortably and confidently.

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    Symmetrical All-Wheel Drive

    We put Symmetrical AWD in nearly every Subaru because four wheels working together gives you more control. And more control keeps you safer.

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    Boxer Engine

    The innovative Boxer Engine—at the heart of every Subaru for over 50 years—has evolved to achieve an incredible balance of performance and efficiency.

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    Subaru Global Platform

    The safe and smooth ride you deserve requires an innovative framework like the Subaru Global Platform.

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    EyeSight

    We didn’t want to send you out into an unpredictable world all alone, so we’ve built you an intelligent and vigilant co-pilot.

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    Safety

    Safety technology that shows we care about protecting you and your passengers as much as you do.

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    STI

    It only takes three letters to spell excitement. Rally born and bred, our legacy continues.

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  • Lifestyle
  • News

Innovation.
At the core
of every
Subaru.

We follow our love of technology, so you’re free to follow your heart. With a passion for performance and an unyielding commitment to safety, we make sure you’ll always drive comfortably and confidently.

Subaru’s technologies have won awards all around the world for keeping drivers and passengers safer on the roads.

Subaru Global Platform

Protect the ones you love with superior crash energy absorption.

Our innovative Subaru Global Platform has helped the Forester win the JNCAP 2018-2019 Grand Prix Award.

LEARN HOW SGP HELPS KEEP YOU SAFE
EyeSight

An extra pair of eyes helps you stay a safe distance from trouble.

EyeSight Driver Assist Technology has earned the Forester, Impreza and XV the Advanced Safety Vehicle Triple Plus award in Japan’s 2018-2019 New Car Assessment Program (JNCAP).

LEARN HOW EYESIGHT HELPS KEEP YOU SAFE
Symmetrical All-Wheel Drive

Maintain traction at all times to experience better handling and control.

The unbeatable traction and outstanding control offered by SAWD helped Subaru rank #1 for owner satisfaction on the American Consumer Satisfaction Index.

LEARN HOW SAWD GIVES YOU CONTROL
Boxer Engine

Get better performance and efficiency with fewer vibrations.

The superior balance achieved by the Boxer Engine’s lower centre of gravity helped drive Newsweek to name Subaru as one of the Most Desired Automotive Brands.

LEARN HOW THE BOXER ENGINE IMPROVES YOUR DRIVE

Industry-leading safety.

From the inside out, your safety is the foundation for every design decision we make. Our dedication to providing peace of mind has earned us best-in-class safety ratings all around the globe.

DISCOVER OUR SAFETY FEATURES

World-renowned performance.

Our motorsports heritage has made STI (Subaru Tecnica International) the gold standard in performance engineering, recognised throughout the world.

DISCOVER WHAT DRIVES US
Explore how Symmetrical All-Wheel Drive gives you the ultimate in traction and control.
Learn More